Whistle announces new GPS tracker for your pet

WHISTLE’S NEW GPS CAPABILITIES AND THE FIRST NETWORK DEDICATED TO INTERNET OF THINGS TO CHANGE THE LANDSCAPE OF WIRELESS CONNECTIVITY

Pet Technology Company Teams Up with SIGFOX to Ensure Dog Owners Never Lose Their Pets

SAN FRANCISCO – May 20, 2014 – Whistle, the makers of the leading pet health and activity monitor, today introduced WhistleGPS, the next generation of its line of pet tech products. This device and connected mobile app will help ensure that dog owners in the U.S. can always find their pets. Harnessing the U.S. deployment of the SIGFOXnetwork, the first wireless network dedicated to the internet of things, Whistle aims to prevent the loss of the roughly 10 million family pets that go missing annually.

“WhistleGPS offers pet owners peace of mind that they’ll never lose their best friend,” said Ben Jacobs, CEO of Whistle. “Until now, GPS devices on the market simply didn’t make sense for most dog owners. Subscription costs are high, battery life is short, and products are too big for most breeds to even wear. By leveraging the SIGFOX network, we’re offering a GPS device that pet owners can use effortlessly, and be proud to put on their dog’s collar.”

WhistleGPS is a sleek device that attaches to a dog’s collar to collect and categorize key information, including location, activity and rest. Pet owners can use WhistleGPS to make sure their dogs are getting the right amount of daily activity and to pinpoint their dog’s exact location from their smartphone. Unlike other GPS products on the market, WhistleGPS addresses three key challenges for location monitoring, including:

• Size – At roughly the size of a silver dollar (16 grams), WhistleGPS is less than 1/3 the size of other available trackers, making it the smallest and lowest profile pet monitoring device on the market. This means more dogs of varying sizes will be able to wear the device comfortably.
• Battery life – Leveraging brand new low-energy wireless network capabilities to communicate location, WhistleGPS is able to provide 2x the battery life than currently possible in other devices. This allows people to use their device for at least one week before needing to recharge the battery, for a better experience.
• Affordability – Bypassing expensive wireless providers and connecting to the new internet of things ecosystem allows WhistleGPS to keep cost of subscriptions down to 1/2 current price of GPS services.