Stores and businesses from small to medium classes have been looking high and low to establish a more immersive shopping experience for customers – prompting them to choose their services above others in the same trade. One aspect that has proven to work is the concept of transforming physical stores into Wi-Fi-powered establishments.
The retail industry has learned that today’s buyers are more dependent on their mobile devices, constantly looking for ways to connect to their social media accounts as well as research about the products or services they want to buy. These days, if you want people to come to your store and stay longer than expected, you need to have a Wi-Fi connection – and it should be free.
The Case of Free Wi-Fi
In today’s digital age, clients want to be connected to the internet wherever they are. Whether they’re at a café or at the shops, people love a fast, reliable and free Internet connection. And your store is no different.
Recent studies suggest that customer’s behavior shows a positive increase when they are provided with complimentary Wi-Fi. People who use their smartphones in the store are 14% more likely to make a purchase from that retailer.” This is according to a research done by The Guardian. Results also show that stores with steady apps and websites tend to gain more if customers browse through them while shopping inside a store.
Another study by Deviscape found a similar conclusion, with almost 62% of subjects saying they spend more time within a facility or shop because of the free Wi-Fi.
Connected Business and Wi-Fi
It goes this way: When a client walks into a store with her phone, chances are she already started the sales process even before stepping into the shop premises. She may have already visited the store’s website or researched about an article of clothing she likes. On the floor, the sales staff references the website in making endorsements to the customer.
Big retailers like Target, J.C. Penney, Saks Fifth Avenue and other have already installed free Wifi throughout their stores.
Wireless hotspot helps to promote your business and make you look more customer-oriented than your competition. Connecting isn’t that hard in any case. Services like iiNet’s Wifi connection offer quick and reliable internet connectivity on your store. They are currently offering businesses a complimentary standard Wi-Fi installation and connection when you sign up for any iiNet Business Bundle.
Wi-Fi for business: Is it for you?
The market is turning wireless for good. The lack of mess and the ease of being able to connect to a network virtually anywhere means Wi-Fi is the optimal choice for anyone who is looking to go online. If you’re a business with a brick-and-mortar store, isn’t it about time you take advantage of providing free Wi-Fi connection to your customers? And if you’re the customer, I’m sure you like connecting to it, especially when it’s free.
If your business includes in-store Wi-Fi, you can use multiple Connected Business products to manage customer relations, payment processing, inventory and more. And you thought having a Wi-Fi is solely for the customer’s benefit, don’t you?