Groove: The first motivational fitness assistant for everyone.

Looking to stand out from the rest of the current wearable fitness trackers is the Groove Watch, the first product from startup company Grove Tec.

The Groove Watch is an activity tracker with the extra motivational feature of a personal fitness assistant that uses the Groove’s MotivEngine. This learn’s the users fitness habits and activities from which it can determine if they are reaching their goals or sticking to their routine and like any personal trainer it will also work around your busy schedule by syncing with your calendar to ensure you always have time to fin in some exercise – no excuses !

This hybrid of smartwatch and fitness band design looks to offer the best of both worlds, the Groove’s ActivLight notification system will light up the wristband to a color to easily indicate your current activity level but it also has the comfort and style of a watch that can be worn everyday.

Groove are currently seeking crowdfunding to support the launch of Groove Watch.